Why Your Lawn Care Business Needs a Website
When a homeowner needs lawn care, they Google it. Without a website, you're invisible to these potential customers. A website establishes credibility, showcases your work, and gives customers a way to contact you 24/7. Even word-of-mouth referrals will look you up online before calling.
Key points
- 87% of consumers research local businesses online before visiting or calling
- A website works for you while you're on job sites
- Professional presentation justifies professional pricing
Essential Pages Every Lawn Care Website Needs
Start with these core pages and add more as needed. Homepage: Your first impression with clear services and call-to-action. Services: Detail what you offer with individual pages for each service. About: Tell your story and build trust. Contact: Make it easy to reach you with forms and phone number. Gallery: Show your work with before/after photos.
Key points
- Keep your homepage focused — don't overwhelm visitors
- Each service page should target specific search terms
- Include your phone number on every page
- Add photos of your actual work as soon as possible
Getting Found on Google (Local SEO Basics)
Local SEO helps you show up when nearby homeowners search for lawn care. Key elements include: claiming your Google Business Profile, including your service area on your website, getting customer reviews, and ensuring your name, address, and phone number are consistent everywhere online.
Key points
- Create a Google Business Profile and keep it updated
- Mention the cities and neighborhoods you serve
- Ask happy customers to leave Google reviews
- Make sure your site loads fast on mobile devices
Choosing the Right Platform
You have options: hire a developer ($1,000-5,000+), use a general platform like Wix or Squarespace ($15-30/month plus hours of work), or use an industry-specific tool like LawnEngine (free to start, Pro at $29.99/month). For most lawn care businesses, industry-specific platforms save significant time and money.
Key points
- Consider your time investment, not just monthly cost
- Industry-specific tools understand what you need
- Avoid locking yourself into expensive contracts
- Make sure whatever you choose is mobile-friendly
Converting Visitors into Customers
Traffic means nothing without leads. Make your contact information prominent on every page. Include a contact form that asks for the right information (service needed, property details). Add click-to-call buttons for mobile users. Display reviews and testimonials to build trust before they reach out.
Key points
- Put your phone number in the header of every page
- Make forms short — name, phone, service needed
- Show customer reviews prominently
- Include a clear call-to-action on every page