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The Mowing Day Upsell Checklist
Stop leaving money on the lawn. This free printable checklist helps you spot upsell opportunities on every mowing visit — so you can earn more from every stop without a single cold call.
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You are already standing in the yard
Every time you mow a property, you are surrounded by upsell opportunities. Mulch that needs refreshing. Shrubs that are overgrown. Bare patches in the lawn. A driveway covered in grime.
Most lawn care pros finish mowing, load up the trailer, and drive to the next job. They leave hundreds of dollars on the table because they do not have a system for spotting and pitching additional work.
The customer already trusts you. You are already on-site. The property is telling you exactly what it needs. You just need to look. Combined with a solid lawn care marketing strategy, on-site upsells become one of the easiest ways to grow revenue.
What is on the checklist
30 upsell opportunities across 6 categories. Each one is something you can spot in under a minute while walking the property.
Beds & Borders
Mulch that is thin or faded, edges that need redefining, weeds creeping in, and bare spots that are ready for planting.
Shrubs & Hedges
Overgrown shrubs, hedges that need shaping, dead branches, and plantings that are blocking windows or walkways.
Trees
Low-hanging branches, dead limbs, missing mulch rings around the base, and debris buildup underneath.
Hardscapes
Driveways and walkways that need pressure washing, weeds in cracks, fence lines that need clearing, and patios that need attention.
Turf & Lawn Health
Bare patches that need overseeding, grub damage, compacted soil that needs aeration, yellowing turf, and drainage issues.
Seasonal & Cleanup
Leaf cleanup, debris removal, spring and fall prep, gutter debris visible from the ground, and storm damage.
Plus pitch scripts so you know exactly what to say.
How to use it on the job
Print it
Download the PDF, print it out, and put it on your clipboard. Laminate it if you want it to last all season.
Walk the property
After you mow, take 2 minutes to walk the full property. Check off everything you notice on the list.
Mention it
Before you leave, tell the customer what you spotted. "I noticed your mulch is thinning — I could refresh it while I'm here."
The math on upselling
One small upsell per day adds up fast. Here is what common add-on services are worth:
Mulch refresh
2x/year
$150–$400
Shrub trimming
3–4x/year
$75–$200
Bed edging
2–3x/year
$50–$150
Pressure washing
1–2x/year
$150–$350
Overseeding
1x/year
$100–$300
Fall cleanup
1x/year
$150–$400
Even at one upsell per day, that is $500+/week in extra revenue.
Over a full mowing season, that is $10,000–$20,000 in additional income from work you are already positioned to do.
Not sure what to charge? Use our pricing calculator to set competitive rates for add-on services. Or explore more free guides and resources to grow your business.
Why on-site upsells work
Zero customer acquisition cost
You are not paying for ads or knocking on doors. The customer is already yours.
Built-in trust
They hired you for mowing. They already trust your work. Suggesting more is natural, not pushy.
No extra drive time
You are already on-site. Every upsell you close has zero travel overhead.
The property sells for you
You do not need a pitch deck. The overgrown hedge or faded mulch is the pitch. You just point it out.
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Questions
It is a free printable PDF checklist designed for lawn care professionals. It lists 30 upsell opportunities across 6 categories that you can spot while mowing a property. Print it, bring it on the job, and use it to identify additional services you can offer your customers on the spot.
Print it out (it fits on a single page) and bring it on your clipboard to every mowing job. Before you pack up, walk the full property and check off anything you notice. Then mention it to the customer before you leave. The checklist also includes pitch scripts so you know exactly what to say.
Mowing is competitive and margins are tight. Upselling lets you earn more from each stop without extra drive time or marketing costs. You are already on-site, the customer already trusts you, and the property is showing you exactly what it needs. One extra service per visit can add thousands to your annual revenue.
It depends on your market, but even one small upsell per day (a $100 mulch refresh or $75 shrub trim) adds $500+ per week. Over a season, that is $10,000–$20,000 in additional revenue from work you are already positioned to do.
Yes. Enter your email and we will send you the PDF immediately. No credit card, no obligation, no catch. We built it because we believe lawn care pros deserve better tools to grow their business.
Ready to turn upsells into quotes?
LawnEngine gives you a professional website, quote forms, and lead tracking — so you can follow up on every opportunity.