Legal
Privacy Policy
Last updated: December 2024
1. Introduction
LawnEngine ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our marketing platform.
2. Information We Collect
Information You Provide
- Account Information: Email address and password when you create an account
- Business Information: Business name, services, service areas, and other details you provide to set up your marketing
- Payment Information: Billing details processed securely through our payment provider (Stripe)
- Communications: Information you provide when contacting support
Information Collected Automatically
- Usage Data: Pages visited, features used, and actions taken within the Service
- Device Information: Browser type, operating system, and device identifiers
- Log Data: IP address, access times, and referring URLs
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve the Service
- Process transactions and send related information
- Send technical notices, updates, and support messages
- Respond to your comments and questions
- Monitor and analyze usage patterns and trends
- Detect, prevent, and address technical issues or fraud
- Generate AI content (images, logos) for your website
4. Information Sharing
We do not sell your personal information. We may share your information with:
- Service Providers: Third parties that help us operate the Service (hosting, payment processing, analytics)
- AI Providers: To generate images and logos for your website, we may send your business name and service descriptions to third-party AI services
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
5. Lead Data We Process On Your Behalf
When visitors submit contact forms on your published website, we collect and store that information on your behalf. For this data:
- You are the data controller; we act as a data processor
- We store lead data securely and make it available in your dashboard
- You determine how to use and respond to leads
- Lead data is retained for the duration of your subscription plus 90 days
- You can export or delete lead data at any time from your dashboard
You are responsible for your own compliance with privacy laws when contacting and marketing to your leads.
6. Data Security and Location
We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, secure password hashing, and regular security assessments.
Your data is stored on servers in the United States. By using the Service, you consent to the transfer of your information to the United States.
7. Data Retention
We retain your information for as long as your account is active or as needed to provide the Service. If you close your account, we will delete or anonymize your information within 90 days, unless we are required to retain it for legal purposes.
8. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Object to or restrict certain processing
- Request a copy of your data in a portable format
To exercise these rights, please contact us at privacy@lawnengine.com.
9. Cookies
We use cookies and similar technologies to maintain your session, remember your preferences, and understand how you use the Service. You can control cookies through your browser settings.
10. Third-Party Services
The Service may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.
11. Children's Privacy
The Service is not intended for children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child, please contact us.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on the Service or sending you an email. Your continued use of the Service after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at privacy@lawnengine.com.