Marketing Guide
Lawn Care Marketing
How to market your lawn care business and get more customers — without a marketing degree or big budget.
The best way to advertise a lawn care business? Start with what's free and high-impact, then expand from there. Here are the top marketing channels that actually work for lawn service businesses.
Not sure what size business you're building? Solo vs crew vs company — your marketing strategy depends on it.
How to Advertise Your Lawn Care Business
Google Business Profile
Free visibility when customers search
When someone searches "lawn care near me", Google shows Business Profiles first. Claim yours, fill out every field, and add photos of your work. It's free and often the highest-ROI marketing for local services.
- Claim and complete your profile
- Add photos weekly
- Respond to every review
Customer Reviews
Your best salespeople
Reviews build trust faster than any ad. After great work, ask customers for a Google review. Send them a direct link. A steady stream of 5-star reviews makes everything else work better.
- Ask right after completing work
- Send a direct link
- Display reviews on your website
Word of Mouth & Referrals
Leverage happy customers
Your best leads come from referrals — people who already trust you because their neighbor does. Do great work, stay top-of-mind, and make it easy for customers to spread the word.
- Thank customers who refer
- Consider a referral discount
- Ask if neighbors need service
Yard Signs & Door Hangers
Advertise while you work
Every job site is advertising. A simple yard sign while you work shows neighbors your business name. Door hangers on nearby homes can turn one customer into a whole street.
- Place signs during active jobs
- Target neighboring homes
- Include a simple offer
Your Website
Where all roads lead
Every marketing effort eventually sends people to your website. Make sure it loads fast, looks professional, and makes it easy to contact you. This is your digital storefront. The key is launching early — most owners wait too long and miss peak season rankings.
- Mobile-friendly is mandatory
- Show your phone number prominently
- Include real photos of your work
The Best Way to Market a Lawn Care Business
Start with Google Business Profile and reviews — they're free and high-impact. Add yard signs and referrals for passive growth. Build a simple website so customers can find and contact you. That's lawn service marketing that works without breaking the bank.
Common Questions About Lawn Care Marketing
What's the best way to advertise lawn care services?
Start with Google Business Profile (free), collect customer reviews, and use yard signs on job sites. These cost little but reach customers actively looking for lawn care.
How do I market my lawn care business with no budget?
Focus on free channels: optimize your Google Business Profile, ask every happy customer for a review, post in local Facebook groups and Nextdoor, and ask for referrals. You can also create a free website with a tool like LawnEngine to give customers a place to find you online.
Do lawn care businesses need a website?
Yes. Even with great Google reviews, customers expect a website. It builds credibility and gives you a place to showcase services and capture leads 24/7.
Related Guides
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Facebook & Nextdoor
Where neighbors talk
Nextdoor and local Facebook groups are where homeowners ask for recommendations. Be present, helpful, and visible. Post before/after photos. Respond when people ask for lawn care referrals.